Millennials are now investing former commute time into mobile gaming
Owing to Work From Home being implemented due to the COVID pandemic, millennials are increasingly spending their time for gaming. The time spent for commute between work and home is now being invested for games like Ludo King, Carrom Pool, PubG, Hunter Assassin, among others.
From a previous average of 25 minutes per session, now millennials spend close to 55 minutes for every session in a day. POKKT, the leading mobile gaming ad platform works with over 3,000 publishers across the world with 700mn+ monthly average visitors going through their platform.
POKKT had earlier also reported a 31% increase in ad requests globally thereby pushing the mobile gaming industry into a stronger growth curve.