Millennials redefine Marriage in Vitamin Stree’s latest video

For almost all of history, marriage has been the ultimate level-up for humans in the game of life - or at least that’s what society has conditioned us to believe. But, millennials aren’t so sure about that. With changing lifestyles, goals, and of course, priorities, the millennial generation seem to have a lot to check off their bucket lists, before they are ready to tie the knot. So, is marriage dead? Vitamin Stree scratch the surface on that, in their latest video.

Marriage is an age-old institution, with its share of sanskari customs, binding obligations, and a whole lot of “adulting” to do - all of which don’t appeal to the millennial generation, who would rather take their time to explore the world and their life choices, before tying the knot. Speaking of choices, we now have so many! With so many dating apps at our disposal, finding love has become a virtual pursuit, and people can pick and choose their romantic partners. Moreover, with the steady increase in women’s financial independence, security and freedom over the last few decades, now more than ever, they are defining their own goals and forging their own paths, without feeling societal pressure to marry. While discussing the validity of marriage in today’s age, it’s also important to acknowledge the fact that there is still an entire section of our society - the LGBTQI+ community - for whom marriage is not even a legal option, and in that regard we still have a long way to go.
So, is marriage dead? Not really. But the millennial generation is definitely changing the traditional rules of the game- choosing to do it their own way, in their own time.

Nandini Godara, Scriptwriter and Director: “Marriage as an institution, especially in India, has always been packaged as an obligation rather than a choice. So in this day and age when people are more vocal about wanting to make their own decisions, how does marriage hold up? Is the idea outdated? Or is our attitude towards it outdated? Arguably, it is both. And we wanted to explore it all with this video.”