MILO partners with Chennai Super Kings as Official Sports Energy Partner
MILO, the nourishment champion, is teaming up with the reigning IPL champion - Chennai Super Kings - as the team’s official sports energy partner for this season. As a celebration of the passion that fans have for Chennai Super Kings, MILO launches the campaign “MILOvoduWHISTLEpodu”.
Commenting on the partnership and the new campaign, Mr. Vineet Singh, Director, Dairy, Nestlé India Ltd said “We are proud to be the Official Sports Energy partner for a champion team like Chennai Super Kings. MILO believes Sports not just builds health but teaches valuable life-skills. Encouraging children to play sports by providing products packed with energy, great taste & nutrition is the core purpose of this brand. This unique partnership is a reaffirmation of MILO’s commitment and will encourage kids to take up sports & imbibe life values that only sport can deliver.”
As a part of the campaign MILO has launched Limited Edition pack with CSK players’ imagery and a contest promoting MILO’s key message “Sports Teaches You Values.” Contest Winners will get CSK cricket jerseys, based on their entries around what sport has taught them.
MILO, the world’s leading Cocoa Malt Beverage, has a rich legacy, having nourished young champions around the world for more than 80 years by providing nutritious energy and the inspiration to grow with sports. This IPL season it extends its support to one of the most beloved team in the league.