Milton's new campaign aimed at concerned parents of a carefree child

Milton, a trusted name in the houseware industry known for its innovative and functional range of products, has released a new TVC for its Hands-free Sipper Bottles for kids. The TVC carries forward the brand’s message, ‘Kuch Naya Sochte Hain’. It positions the product as a convenient sipper bottle that lets mothers be free from worrying about their kids contaminating the water by disallowing any dirt to pass on from their hands to the bottle. The TVC aims to resolve a common concern that parents have about children being prone to germs during play-time and presents Milton’s Hands-free Sipper as the perfect solution.

With product innovation at the core of its offerings, Milton continues to understand and address the day-to-day needs of their customers that are constantly evolving. The TVC encourages mothers to let kids embrace their curiosity and cherish each adventure with Milton’s Hands-free Sipper Bottles, which promises to keep germs at bay with its easy and smart hands-free water bottle for kids.

Conceptualized by Ogilvy, the film illustrates a young girl exploring her surroundings and enjoying the outdoors. The message of the film is captured through the voiceover of a watchful mother, narrating the story of her daughter’s escapades. The girl is seen climbing a tree, peeking into a bird’s nest and spending her time in her own comfort. As the girl steps down from the tree and settles to refresh herself with a sip of water from her bottle, the mother conveys her confidence in Milton Hands-free Sipper Bottle. With just a push of a button, the girl can comfortably drink water without having to open the lid, thus avoiding the transfer of any hand-to-mouth pollutant.

Ajay Vaghani – Managing Director, Hamilton Housewares Pvt. Ltd., “With the kids’ range of Milton Hands-free Sipper Bottles, we at Milton continue to pursue our belief in offering innovative products that make the lives of our customers effortless and convenient. We are keen to address a mother’s concern of germs being spread by their children’s hands onto their water bottles that make them prone to illnesses. As a leader in houseware products, we encourage mothers to let their young ones follow their curiosity, continue exploring and enjoy their adventurous days with Milton by their side.”

Speaking on the new TVC, Kunal Jeswani- CEO, Ogilvy, says, “Every child's natural instinct is to explore, to discover and to play. Hygiene is the last thing on their minds. Milton understands this and also that parents are the ones who are constantly worried about cleanliness. With this range of hands-free sipper bottles, children can grow without the hygiene measures hindering their carefree childhood and parents can have one less thing to worry about!”

Bob – Sashanka Chaturvedi – Director, Good Morning Films, the production house says “This film is really special to me. I understand this problem of hygiene for kids being a parent myself. At the same time we don’t want to hold the kid back and stop her from being curious and exploring things around her. I decided to cast my own daughter in this film as I could totally relate to the brand’s thought of letting the kids be inquisitive and learn while the parents can be rest assured about their hygiene with these Hands-free Sipper bottles.”

Milton’s Hands-free Sipper bottles come in attractive colours and designs, making it the perfect choice for kids. The bottles are BPA free with leak proof lids and are available in different capacities of 400ml, 500ml, 700ml, 750ml, 900ml and 1L.

The campaign will run on national TV channels. In addition, the TVC will also be promoted on YouTube, Facebook and Instagram.