Mindshare Appoints Igor Lau as Digital Strategist

Mindshare, the global media agency network part of WPP has appointed Igor Lau, to the role of Digital Strategist, Mindshare Hong Kong.

Previously with Ogilvy Common Health & Ogilvy One, Igor has over 12 years experience in marketing communication.

His primary role will be to look beyond the day-to-day campaign based approach and to help prepare Mindshare and our clients, for what’s next in digital.

He will also be responsible for delivering powerful digital strategies across a wide range of digital platforms and beyond, to solve clients Marketing Challenge.

Paul Gibbins, Leader Mindshare Hong Kong commented on the appointment:

‘It’s great to have someone of Igor’s caliber on board. He is the perfect person to assist in driving the transformation taking place in our business. He is a change agent and evangelist.’

Igor also commented saying:

‘It’s my privilege to join Mindshare’s team of diverse experts. Exciting opportunities lie ahead for us to become the marketing spine across digital ecosystems through the effective use of media, technology and content for our clients.’