The 19th edition of The Advertising Club’s Emvie Awards, celebrating high impact media campaigns, concluded on Friday, October 4, 2019 at ST. Regis in Mumbai.
The Emvies that champions best in creativity, effectiveness and marketing saw around 1,079 entries, the highest nominations ever received with 42 agencies participating in the competition. The event that was attended by more than 1,000 professionals from the Media, Marketing, Advertising and Research fraternity, saw 29 Gold and 38 Silver Emvie Trophies being presented to the winners.
Emvies 2019 was adjudged by a distinguished and versatile jury of 172 Media Professionals in Round 1 of the Judging process. The category ‘Best Media Buying Team of the Year’, which was introduced last year, was judged by 7 Specialist Jury. The Final Round of Judging saw Case Study Presentations being evaluated by 61 Marketing Leaders. The 272 shortlisted entries where then judged by research specialists.
The winners at the Emvie Awards 2019 saw some of the mightiest names in the media and advertising industry emerge victorious.
- Mindshare with 340 points was “The Media Agency of the Year”.
- Wavemaker with 310 points stood second and Initiative with 135 points stood third.
- Hindustan Unilever Limited was declared as “The Media Client of the Year”.
- The coveted Grand Emvie Award went to the following:
- MediCom India bagged the Grand Emvie for Procter & Gamble Hygiene and Health care Limited – Ariel - Now Its time Sons- Share the Load
- WATConsult bagged the Grand Emvie for Ariston Thermo – Racold - Mind Your Language.
- The Best Implementation Team of the Year went to Street Talk - A division of Signpost India for Nestle - Nestle India - Bus Shelters that talk Coffee in the category ‘Best Media Innovation - Out of Home’.
Speaking about the awards Partha Sinha, Chairperson, Emvies Committee, The Advertising Club, said, “Emvies are called the Oscars of media agency. Every year it is growing in stature and the primary reason for that is the quality of work. Every single agency had presented case studies of very high caliber and the global community will be able to access some of them through our tie up with WARC. We are all very proud of the standard of work being done by Indian agencies and the EMVIES are a celebration of that pride. It is easily one of the signature events in Indian marketing and communication calendar.”
Speaking about the changing dynamics of campaigns and the importance of being relevant, Punitha Arumugam, Digital Evangelist and Managing Committee Member, The Advertising Club, said, “Emvies continues to scale and surprise with its excellence year after year. What has really been delightful in Emvies 2019 is agencies specialising in OOH and digital featuring in the top 10 agencies. And a digital entry also sharing the Grand Emvie. The awards are truly and surely reflecting the emerging media landscape in the country.”
The Advertising Club post the inputs obtained from the fraternity at the Emvies Town Hall Meeting introduced the following category of which the results are as under:
Best Media Innovation: Rural Activation
- Wavemaker bagged the first Gold Vodafone – Vodafone creating “Wheels of Change” in rural Kerala.
- Wavemaker bagged the second Gold Colgate Swarna Ved Shakti – Making 3 crore people in UP experience the best natural toothpaste in 45 days.
- Initiative bagged the third Gold for Dettol – India's First Hygiene Parliament.
- Initiative bagged the Bronze for Harpic – Making India Toilet Proud.
- There was no Silver awarded in this category.
Emvies 2019 continues to celebrate innovative, effective and future focused campaigns that have inspired change.
Speaking about winning Advertiser of the Year, Gauravjeet Singh, General Manager - Media, South Asia, Hindustan Unilever said, "Excellent, It feels great. Somebody was saying it was a bit of a homecoming of the award and we intend to keep it for a longer time. That's what exciting about these awards is that there wasn't one campaign that stood out but a range of campaigns and some systemic media inputs that really won. Brooke Bond a big shoutout, Lifebuoy a lot of wins. We won a lot around Rin. That feels really brilliant."
Commenting on the wins, MA Parthasarathy, CEO, Mindshare South Asia, said, “I am humbled by the recognition of our efforts at a coveted platform like the Emvies. I must congratulate our entire team for their efforts and hard work in delivering clutter-breaking effective solutions to brands across categories and markets. Awards like these and the clients we have inspire us to constantly innovate the ways in which we think.”
Sharing his thoughts on the victory, Amin Lakhani, COO, Mindshare South Asia, said, “Our clients have played a major role in these victories. We have always been experimental with the use of data, digital and content. They have supported us in our endeavours to go beyond the seen and raise our bars year after year. Hence, our clients are equal holders of these awards as we are.”
Speaking about the wins, Karthik Sharma, CEO - South Asia, Wavemaker said, "Absolutely thrilled with all the wins. We won a lot of Gold this year. It is very heartening. Also, the spread of clients is very good. Yes, it was tough competition but really exciting. We will keep improving ourselves and our quality of work."
Thrilled to win a Grand Emvie, Navin Khemka, CEO, MediaCom South Asia said, "We are ecstatic on winning the coveted Grand Emvie for the 'Share The Load' campaign. Fortunate to make a meaningful contribution to bring about a change in the society. I would like to thank team P&G for this once in a lifetime opportunity."
Sahil Siddiqui, AVP - Creative Strategy, WATConsult says, “We see our award wins not just for that particular campaign but for the larger work they represent for us and the communications community. Award for #MindYourLanguage is an award for bringing creativity to the tried and tested strategy of ecommerce keywords. The gold for #ThanksADot is awarding our genuine attempt to look at the breast cancer epidemic like no one before us had. It's a genuine delight, and encouraging for the entire team to continue pushing the boundary and ourselves. On top of that, the Grand Emvie is just the kind of surprise one gets into advertising for. Kudos to The Advertising Club for putting together a great event.”
Provit Chemmani, Head - eCommencify, WATConsult says, “In an already cluttered e-commerce marketplace, brands need to improvise to reach the right audience. #MindYourLanguage campaign found a unique insight into the audience behaviour of this category and successfully delivered India’s first ever campaign that turned misspelled searches into sales. Winning the Grand Emvies is truly remarkable. The enthusiasm from this win is a combination of excitement with inspiration, motivation and a dash of creativity. Ecommencify, e-commerce consulting division within WATConsult thrives to deliver solutions for brands at scale and will continue to do so.”