Mindshare Indonesia wins Sampoerna digital pitch

Mindshare, the global media agency network part of WPP, has won the PT Hanjaya Mandala Sampoerna TBK account, following a highly competitive pitch process.

PT Hanjaya Mandala Sampoerna TBK, one of the largest tobacco companies in Indonesia, a subsidiary of PT Philip Morris Indonesia, has awarded its digital business to Mindshare.

Beating top digital agencies Isobar and Ignite, MindShare’s three-year contract kicks off in 2015 and covers production and media for all Sampoerna products including A Mild, Sampoerna, Dji Sam Soe and iconic brand, Marlboro.

Speaking on MindShare’s first digital-only win, HImanshu Shekhar CEO Mindshare Indonesia says, ‘We took the brief as a challenge to not just show what we can do now, but also to take a forward-looking approach to digital.  In the end, we believe our entrepreneurial and imaginative approach was our edge. We are excited to work with one of the strongest and most established companies in Indonesia to take them to the next level of digital media.’