Mindshare picks Ashok Lalla as Leader, Digital, South Asia

Strengthening its senior leadership team, Mindshare, the flagship media agency of GroupM has appointed Ashok Lalla as Leader, Digital for Mindshare, South Asia. Ashok takes over a world class operation that has won Mindshare a large number of awards over the last 3 years, and was also Digital Agency of the Year in 2010. Based out of Mumbai, Ashok will report to Ravi Rao, Leader, Mindshare South Asia.

Ashok is an award-winning Digital, Brand and Social Media Marketing leader with over 18 years of agency and client business experience on brands that cut across the spectrum from one-cent candies to million dollar hotel stays. Ashok moves from Euro RSCG, where he was President ' Digital, and worked with several blue-chip clients including Unilever and IBM. Earlier, Ashok was Director of Internet Marketing at Taj Hotels where he led worldwide Digital strategy and Ecommerce for the hotel chain for 9 years.

Welcoming Ashok, R Gowthaman, Leader, Mindshare South Asia, said, "Ashok Lalla, joins Mindshare at a time when our digital businesses is well poised to grow manifold, not only on the basic services, but also across Search, Social, Mobile, Creative and Performance Marketing. We are delighted to have him on board to take Mindshare to greater heights in the Digital Marketing space."

On his move to Mindshare, Lalla said, "I am excited to join Mindshare, an agency with a mouthwatering array of clients, a great Digital team and a fantastic track record of doing breakthrough digital work. I look forward to taking Digital to the next level for our clients, and growing our team into an even stronger unit that does even more spectacular Digital work, and sets new industry benchmarks."

Ashok is a compelling presenter and a visionary keynote speaker on Digital Marketing, Social Media and Brands at leading events and B-schools. He is also the Author and curator of "The Future of Digital for Brands", a highly regarded online global community of over 1900 Digital, Marketing and Brand experts and enthusiasts from 38 countries.