Mindshare realigns South Asia Leadership

Mindshare APAC, the global media agency network part of WPP has realigned senior leadership in South Asia, as part of the ongoing commitment to delivering adaptive planning and thinking, for clients and dynamic markets.

He will drive usage of Mindshare’s proprietary “Original Thinking” framework, and evolves the bespoke set of tools, strategic product partnerships and crafts analytics solutions to address diverse marketing issues. Having been with Mindshare for over 6 years, Maps has been an integral part of the agency’s success story, maneuvering brand strategy for some of the largest and most challenging domestic and international brands in India.

Saket will be reporting in to Ruchi Mathur for Rodeos and Prasanth Kumar, CEO Mindshare – South Asia, for the East Zone. Maps and Ruchi in turn will report into Prasanth Kumar directly.

Commenting on this re-alignment, Prasanth Kumar, CEO Mindshare – South Asia said:

‘As pioneers in adaptive marketing, we are focused on creating a team that continues to open up more possibilities and set ourselves apart, with the capability to merge strategy with market intelligence. As we advise our clients to change mindsets that reflect in the communication they partake in, so does our commitment strengthen to ensure our best talent to service the brands we work with Maps, Ruchi and Saket have always been an integral part of the Mindshare family. Each one of them brings their expertise to the table and I am confident that they will continue to take Mindshare to greater heights.’