Mindshare roped in as official media agency for MCCS
The creative efforts are still done in-house by MCCS's creative unit called Central Creative Cell.
It is believed that MCCS had interactions with other agencies as well before going ahead with signing Mindshare. Mindshare will also act as a brand and product consultant to MCCS in addition to performing its duties as the company's official media agency.
Mindshare will handle three of MCCS channels - STAR News, STAR Ananda and STAR Majha.