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Mindshare roped in as official media agency for MCCS

Media Content and Communications Services (MCSS) has roped in Mindshare as the company's media agency. MCSS has been working intimately with Mindshare on an informal basis but has now come together with the global media agency for the first time.

The creative efforts are still done in-house by MCCS's creative unit called Central Creative Cell.

It is believed that MCCS had interactions with other agencies as well before going ahead with signing Mindshare. Mindshare will also act as a brand and product consultant to MCCS in addition to performing its duties as the company's official media agency.

Mindshare will handle three of MCCS channels - STAR News, STAR Ananda and STAR Majha.

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