MindShift Interactive wins digital mandate for FCUK India

MindShift Interactive, an insightful digital marketing powerhouse wins the social media mandate for FCUK India (French Connection United Kingdom).

French Connection is a renowned international fashion and lifestyle brand that markets trendy apparels across the globe. It holds strong market presence not only in UK, but around the world. It is vigorously engaged in meeting with its consumer’s expectations and ensures to serve them with best quality and 

in-fashion stylish outfits. FCUK targets young population of 18 to 35 years of age inclusive of children, men and women, for more than 50 countries across the world. MindShift Interactive announces its success as a digital mandate for the brand, and possesses a successful partnership with them.

MindShift Interactive strategically endeavors to target the young vibrant consumers with a generic, relatable, fun and quirky route with integrated product mentions and offers. With adequate research and analysis of the target audience, MindShift Interactive will tactically practice social media marketing and drive media planning campaigns with cohesive efforts initiated to achieve the goals and objectives of driving sales, on their website and at the stores. It is expert in maneuvering different approaches to achieve the various targets of the campaigns. A recent campaign was conducted by MindShift Interactive for FCUK India that was termed as #FCUKTheHeat, which engaged FCUK with its fans across the social media platform to upload their selfies wearing their favourite shades and tagging the brand. Keeping it topical, simple and brand-focused, it drove quite an engagement with the relevant target groups. The campaign attained an increase of 104 followers in 3 days with an outreach of 276600.

Mr. Zafar Rais, CEO of MindShift Interactive says, “MindShift Interactive is using proactive initiatives to obtain the desired objectives of FCUK India. With a blend of our experience with fashion, retail and e-commerce brands, we envision building FCUK to the next level this year, procuring creative representations to connect with audiences, online and offline.”

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