Minesweeper launches proprietary Media Planning tool targeted at e-commerce firms

E-commerce companies can now effectively minimize their wastage and maximize results by efficiently combining the marketing insights and expertise with extensive media research, at Minesweeper Media, thus enjoy the benefits of a media plan that ensures that the advertising campaign/communication reaches out to the maximum, yet intended, audience. 

Minesweeper Media, a company engaged in Media Planning and Implementation, Media Buying, Operations, and Analytics, has launched a proprietary tools that helps e-commerce companies in responsive media campaigns.  

Sudarshan Rajan, Chief Operating Officer, Minesweeper Media, said, “We optimize our media plans in a way that that not only meet the media measurement parameters but also help deliver significant 'business results' to our clients. The goal is to not just bring the best media buying and selling solutions to the table, but also optimize ROI on advertising”.

Being backed by proprietary systems and media models for setting campaign awareness and communication frequency levels, Minesweeper Media also ensure maximization of media output by advanced tools and post campaign analytics.

Minesweeper Media follows a specialized Integrated Approach, wherein, a team of cross media specialists who work together on a solution that maximizes the reach and impact of the advertising campaign, as opposed to assigning a common brief to different specialists.   With organic and inorganic growth, Minesweeper Media’s focus is on maximizing clients' business results. The testimony to this is that most of these clients have grown through their association.  

The company has been successful in targeting the large advertiser base with media spends of Rs.5 to 50 crores, with an aim to fulfill their requirements with high caliber, innovative, adaptable solutions.  Today, the company handles media worth Rs 200 crores, with clients across all budgets.