Ministry of Textiles in strategic pact with NDTV Ethnic Retail

IndianRoots, an NDTV venture has joined hands with The Ministry of Textiles to make the India Handloom brand popular among the youth. The three-year MoU was signed on 10th May, 2016 at Udyog Bhawan. This partnership is part of the government's “Make in India” initiative to provide a platform for budding designers to showcase their creative talent. The Ministry will promote and launch NDTV’s IndianRoots Fashion Accelerator (IFA) project, which claims to enable innovation in the fashion industry. This move will facilitate passionate designers to choose the best in this field.

The IFA focuses to help budding fashion designers connect with the Indian Handloom sector and provide art facilities and career opportunities to grow their business under expert guidance. Furthermore, government will support the project with incubation and production support.  The stipulated duration of incubation is 6 months, and is extendable to 1 year on review.

 Development Commissioner (Handlooms) Alok Kumar claimed that the partnership is part of Prime Minister Narendra Modi's Make in India scheme and the government hopes to connect with younger markets and designers through this project. Adding to this, Managing Director, Mr. Shytto Raha said that "We are excited to partner with the Ministry of Textiles as this will give direct market access to upcoming talented designers to launch their label through growing digital commerce platforms like IndianRoots. Our focus is on the growth of handlooms in India and the goal is to carry forward India's traditional handloom creations."