Minoti Nelson joins Mobilox as Chief Sales Officer!

 In a recent development in mobile marketing industry, Minoti Nelson has joined Mobilox as a Chief Sales Officer.

Minoti’s domain knowledge, networking and leadership skills led HT Media grow multifold in last few years. With over 12 years experience in strategic media sales, she understands the pulse of business extremely well. The wide spread knowledge of the advertising market, experience of working with conglomerate like Hindustan Times and The Indian Express, will make sure that Minoti will take the revenue stream of Mobilox to newer heights.

Talking about her goals for Mobilox, Minoti confidently said, “It is a new beginning and I am delighted to take on this new responsibility. Mobile advertisement is a market waiting to explode and will see at least a 6-10 times growth in revenue generation in the next three-years.”

Under Minoti’s leadership, HT media saw a lot of categories and verticals an unprecedented revenue growth despite fast changing dynamics of the industry in recent times. Amongst the early ones to realize the need for 360 degree solution for every moolah spent by the marketers and optimize the ROI, Minoti spearheaded a very successful portfolio of Brand Solutions. This comprised of top 50 brands for the branch.

An MBA from NMIMS, prior to joining Mobilox, Minoti was General Manager and Edition Head of Hindustan Times Media Ltd. She worked with HT Media Ltd. since end of 2006 and led several roles and projects to turn around multiple brands spend with the product portfolio of the group.

Speaking about her recruitment as CSO, Abhijit Saxena, CEO, Mobilox said, “We are glad that Minoti Nelson is now a part of the Mobilox family. She has a target oriented approach in achieving her goals which we feel will add a lot of value to this organization.”

About Mobilox
Established in the year 2011, Mobilox has been conceptualized as the first Mobile Marketing Solutions Company of India with a vision of getting mobile as a media its due credit. Mobilox’ USP lies in its ability to suggest ideas to the enterprises execute market and monetize the same with high quality and ensuring the value proposition of the brand is injected in their customers DNA. Mobilox is offering technology solutions around Mobile Apps, Mobile Web, Mobile Games, location based services and Social Media Marketing.