Mirchi Plus partners with Manohar Kahaniyan for crime audio series
Mirchi Plus, a mobile app launched by Mirchi (ENIL) on July 1, 2022, has released a new crime show based on Delhi Press’ iconic magazine Manohar Kahaniyan.
The show revolves around a series of crime fiction stories that deal with love, marriage, betrayal, and the tragedies in human relationships. The 15-25 minutes episodes take listeners through dramatised versions of various crime stories based out of the heartland of India. These stories have been carefully curated by Delhi Press and Mirchi Studio, from the huge catalogue of crime stories that Manohar Kahaniyan has published over the decades.
Commenting on the show’s launch, Prashant Panday, MD & CEO, ENIL, Mirchi said, “With the launch of Mirchi Plus, we undertook the task of creating a platform that serves as - Kahaniyon ka Asli Adda. Leveraging our expertise as content curators, we have produced new audio shows to be launched on the app exclusively. Mirchi is always delivering the best in-class entertainment to its audience, and our second audio show - Manohar Kahaniyaan – is a scintillating series of stories that is deemed to keep the listeners engaged.”
Anant Nath, Executive Publisher of Delhi Press said, “We are extremely proud to bring this selection of stories to the audiences of Radio Mirchi and Mirchi Plus. Over the past eight decades, Manohar Kahaniyan has built a huge repository of mystery and suspense stories, written in their signature storytelling style that leave readers entertained and spell bound. So much so that the magazine has inspired a whole genre of crime storytelling across different formats. So it is great to see the dramatized audio rendition of these stories”.
Talking about the show, Indira Rangarajan, National Content Director, ENIL, Mirchi said, "After the successful launch of our first celebrity audio web series ‘1000 Crore Ki Laash’, we are thrilled to present our next in line blockbuster – ‘Manohar Kahaniyaan’. Inspired by the most sought-after magazine of the 90s, we bring an immersive audio adaptation of these stories in the Mirchi style powered by excellent narration and music. We hope to entertain the listeners through a diversified set of riveting stories and look forward to their response.”
Earlier in the month, Delhi Press had launched a brand new website and app for Manohar Kahaniyan. The website manoharkahaniyan.in, as well as the app under the same name, bring the huge bank of crime stories to a wider digital audience, in text as well in audio.
Nath further added, “Over the past few years we have been steadily strengthening the IP of Manohar Kahaniyan with content in audio and video formats. Manohar Kahaniyan based shows are available on Shemaroo’s crime channel on TataSky, Amazon’s audio streaming service Audible, our own digital assets, and now the Mirchi network.”