Mirchi wins the ‘National Media Award’ for Outstanding Campaign

The Election Commission of India has awarded Mirchi 98.3 Delhi the ‘National Media Award’ for its outstanding campaign towards creating voter awareness in the electronic media (Radio) category for the year 2020. This campaign was conducted during the 2020 Delhi elections, to encourage people to vote.

The Election Commission of India invited entries from Media Houses on their contributions in creating awareness about accessible elections, educating people about the electoral process and raising awareness among the general public about the relevance and importance of voting and registration. After a rigorous shortlisting and selection process, Mirchi Delhi was chosen as the winner of the National Media Award for its stupendous efforts. On the 11^th National Voters' Day, 25th January 2021, the award will be presented to Mirchi in New Delhi.

The award winning campaign 'Vote Nahi Doge Toh Murga Banoge' was initiated by Mirchi during the 2020 Delhi elections. The radio celebrity and well-known prankster, Mirchi Naved, was appointed as the Youth Ambassador, to promote voter participation during the elections. Through this campaign Mirchi aimed to add an exciting twist, ahead of the elections and advised people to fulfil their responsibilities as citizens. Mirchi excelled creatively and aired interesting promos, show fabrics, and voting conversations during all shows. They also made murgas of Delhiites who didn’t cast their vote during the last election. This, besides reaching the 40 Lakh+ listeners of Mirchi 98.3, reached 1.5Cr+ people with 75L plus views through Mirchi’s social media presence. 

Speaking about this prestigious award, Shivangini Jajoria, Sr. Business Director, N&E, Mirchi said, "Mirchi enjoys unparalleled listenership and has yet again proved that it is a creativity powerhouse, delivering community messaging along with listener entertainment. For the 2020 Delhi Elections, our unique 'Vote Nahi Doge Toh Murga Banoge' campaign was a roaring success and we are proud to have been recognized by the Election Commission of India for our efforts.”