Mirum bags IMC Digital Technology Award for Marketing Automation
Mirum, a leading digital solutions company has won the “IMC Digital Technology Award 2019” instituted by the prestigious Indian Merchants Chamber, for its pioneering work in the field of Marketing Automation.
Mirum is a Salesforce Gold Consulting Partner and leader in Marketing Automation in India. Mirum has a proven track record of partnering with Salesforce for a very large number of its SFMC installations in the country including the likes of KFC, Mahindra Holidays, ZestMoney, Aakash Institute to name a few.
Hareesh Tibrewala, Joint CEO, Mirum India, said: “In today’s hyper-competitive market with dynamic consumer demands, it has become imperative for brands to personalise the marketing communication for each of its customers. Marketing Automation allows brands to do this and that too at scale. Going forward, MarTech is going to be a top priority for all the CMOs. The future of digital marketing is automation and we at Mirum are super excited.”