Mirum India to provide Marketing Cloud services to Lycamobile

Lycamobile has appointed Mirum India, a leading digital solutions agency, as the Marketing Automation partner.

 Lycamobile is the world’s largest mobile virtual network operator. The brand aims to provide low-cost, high-quality calls, texts and data. The company currently has over 16 million customers across 22 countries and welcome a new customer onboard every two seconds.

 Mirum India will be responsible for the implementation of Salesforce Marketing Cloud as part of the mandate. Mirum India is a Salesforce Gold Consulting Partner, with expertise across the entire stack of marketing cloud suite such as Social Studio, ExactTarget, Pardot, Datorama and DMP.

On winning the Lycamobile business, Mihir Karkare, EVP, Mirum India, says, “It’s a proud moment for us to be consulting the world’s largest international mobile virtual network operator. We resonate with Lycamobile’s mission to connect friends and families around the world and are glad to be a part of this journey. We are committed to support Lycamobile in achieving their business goals with the backing of our expertise and integrated services.”