MissMalini Entertainment launches Ignite Edge, a new vertical

On the eve of September 6th, the city of Mumbai witnessed a star-studded launch of Ignite Edge - the brand-new talent management vertical of India’s leading new media network, MissMalini Entertainment, to be helmed by Khushi Govil, at The Game Palacio, Bandra.

The who’s who of the media and entertainment industry came together to celebrate the launch of this exciting new vertical that will be a launchpad to a sensational career in digital entertainment for the country’s melting pot of rising talents, digital creators, influencers and celebrities. The event was graced by the presence of prominent names like Jannat Zubair, Karenvir Bohra, Amruta Khanvilkar, Teejay Sidhu, Aishwarya Sakhuja, Sonalli Sehgal, Malishka, Shraddha Das, Apoorva Arora, Melvin Louis, Rochelle Rao, Keith Sequeira and others.

Expressing her excitement about the launch, Khushi Govil - Associate Vice President, Talent - MissMalini Entertainment, said, “I am thrilled at the success of the launch event, and I am grateful to everyone who made it possible. It has always been a dream to foster, promote and celebrate digital talent worthy of discovery. With Ignite Edge’s successful launch, we are one step closer to realizing our vision of giving direction to the country’s digital artists towards higher recognition.”

Commenting on the successful launch event of Ignite Edge, Malini Agarwal - Founder - MissMalini Entertainment, said, “To be able to celebrate the successful launch of our talent management vertical at an on-ground event is simply exciting! After a tough year or two of lockdown, I am delighted to meet such phenomenally talented personalities under one roof, and I am looking forward to seeing the great heights they achieve together with Ignite Edge!”

Launching with a roster that includes well-known names like Shakti Arora, Karenvir Bohra, Amruta Khanvilkar, Kushal Tandon, Shraddha Das, Isha Koppikar, Aarya Vora, Teejay Sidhu, Vidhushree Arya, Jannat Zubair, Rochelle Rao, Keith Sequeira, Abhishek Bajaj, Vivek Dhadha, Malini Agarwal, Elina Hsiung, Karishma Govil and Melvin Louis; Ignite Edge will work to nurture and offer strategic guidance to freshly emerging homegrown digital talents.