Mitron TV launches ‘Atmanirbhar Anthem’

Leading short format video app Mitron TV released the ‘Atmanirbhar Anthem’ following the 43 apps ban by the Indian government. The anthem pays homage to the Indian technology community and reiterates the message of using home-grown products and services. The leading short video application induces powerful lyrics to evoke strong feelings of national pride amongst Indians, whilst imparting a message on the importance of the #VocalForLocal movement. The anthem went live today on more than 200 music streaming platforms including Gaana, Spotify, Amazon Music, iTunes and Wynk.

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Atmanirbhar Apps was launched this year on the National Unity Day to bring noteworthy Indian apps from various geographies across the country on one platform. In just two weeks since the launch, Atmanirbhar Apps received phenomenal success and recorded over 50K downloads and currently hosts more than 256 Indian apps. The initiative is applauded by the leading personalities from tech fraternity.

Commenting on the launch of the new anthem, Shivank Agarwal, CEO and Co-Founder of Mitron said, “We welcome the government’s move of banning 43 Chinese apps. Now more than ever, it is an opportune moment to focus on self-reliance and home-grown apps, which Indians have embraced whole-heartedly. To commemorate this spirit, we created the Atmanirbhar Anthem that pays homage to the country’s collective vision of embracing all things ‘Made-in-India’. I invite my fellow Indians to enjoy the upbeat lyrics and toe-tapping beat of this anthem as we work in unison to achieve our goal of an Atmanirbhar India.”