Mixed Route Juice celebrates Dhara’s #WomenOfChange
As an all-new series that celebrates women with extraordinary stories, Mixed Route Juice, a creative content hotshop based in Delhi releases #WomenOfChange with one of its most prestigious accounts, Dhara Cooking Oils.
Dhara as a brand has always been pro-women. The brand believes that the all women must be empowered to do or act as per their own will. This campaign is a bid to salute such women with ordinary lives but extraordinary stories. The first in the campaign is the story of Ms Deepa Nair, a proud employee at Mother Dairy HQ in Delhi, Noida, a dedicated mother and an International Mohiniyattam International performer.
This series aims to bring forward many such stories of woman who have, along with the regular things managed to find time for themselves and their subdued passions. The intent is to bring to limelight such extraordinary stories that are often times talked about all around us, but do not get the attention that they deserve.
Amrita Sharma, Co-Founder and Creative head at Mixed Route Juice says, ‘Change begins at home. We wanted the change at Dhara to begin internally. Ms Deepa and her story was one led by passion. Her life story fits in beautifully in the concept. She picked up her passion after a long pause and that’s just what makes it special. This series will help us celebrate many such #WomenOfChange, in whom we oftentimes find power-houses of inspiration. ’