MMA announces IMPACT India 2021 to help ‘Shape the Future’

MMA, formerly known as the Mobile Marketing Association, the world’s leading not for profit trade body with heightened focus on Modern Marketing, today announced their annual flagship event, MMA IMPACT INDIA 2021, being hosted virtually on May 20 & 21, 2021. Themed ‘Simplify. Simplify. Amplify.’, MMA IMPACT India will bring together an ecosystem of publishers, agencies, marketers, and technology enablers to accelerate modern marketing practices. The industry-led event will also see conversations amongst leaders on upcoming trends and challenges in the modern marketing landscape.

The focus for this year’s edition is ‘Modern Marketing’, which is led by MMA’s India councils that are working towards key pillars and growth frameworks in this space. The key pillars are: E-commerce, Martech, Brand Safety, Voice & Audio, Modern Creativity and Modern Media formats.

Moneka Khurana, Country Head – India, MMA said, “Impact is a credible global series focused on ‘Shaping the future of modern marketing’ as its theme. The event is well timed in India given the need to enable industry expertise, insights, and provide body of work which can help marketers in these challenging times to accelerate modern marketing practices and better connect with consumers in an increasingly dynamic and connected world. With higher digital adoption by consumers, today's marketers need to understand consumer behaviour patterns and deliver personalised marketing experiences. This is key to be a winning marketing organization and seek higher business returns. This year at Impact we are trying to simplify the new narrative in collaboration with industry experts and show ways to amplify the messaging by building modern marketing capabilities.”

The two-day event will see participation from renowned Indian and global experts. Among them are Amit Jain – MD, L'Oréal India & MMA Board Chairperson; Priya Nair - Executive Director, Beauty and Personal Care, HUL & MMA Chair Emeritus; Dr. Sundar Bharadwaj - Coca Cola Company Chair, Professor of Marketing, University of Georgia; Prasanth Kumar – CEO, South Asia, GroupM; Megha Thareja Tyagi – Director, Google; Amit Gupta – MD, Httpool; Nirav Bhatia – Customer Intelligence, Practice Head, SAS India; Dhiraj Gupta, CTO & Founder, mFilterIt, and many others from the Indian marketing fraternity.

Speakers such as Faith Popcorn – Founder & CEO, BrainReserve; Liliana Caimacan – Head of Innovations & Professor of Marketing & Innovation, Tata Consumer Products; Jon Halvorson – VP, Consumer Experience, MondelÄ“z International, among others will join and share a global perspective on the modern marketing landscape.

Here are some highlights to look out for - full agenda here:

·       Faith Popcorn, Founder & CEO, BrainReserve will be talking about ‘Your Next Consumer: 3 Fierce Factors’

·         Session by D Shivakumar, Group Exec. President, Aditya Birla Group – The Next Decade Marketer

·         Jeyandran Venugopal, Chief Product & Technology Officer at Flipkart is speaking on ‘Technology First - Solutions to Power E-Commerce in India at Scale’

·         Bret Kinsella, CEO & Founder, Voicebot.ai will present a keynote on ‘The Rise of Voice AI and Impact on Marketing’

·         Panel session with Intel, Pepsico, Aditya Birla Capital, Licious & Dr. Reddy’s – Modern Marketing Perspectives

·         2 exclusive playbooks on Martech & Ecommerce will be launched

Here is the link to view the speakers. MMA is calling out to the industry to join them, connect and evangelise areas specific to modern marketing at IMPACT 2021 – Register Here. Key partners include – Flipkart, Google, Httpool, SAS, Trell, Aqilliz, Intel, mFilterIt.