MOBEXX 2018: Isobar is Mobile Advertising Agency of the Year for 2nd year

The cheers were louder this year as the industry came out in full strength to applaud and celebrate India’s best work done in mobile marketing and advertising at the second edition of MOBEXX Awards 2018. The flagship property of Adgully, MOBEXX 2018 were held at Taj Santa Cruz in Mumbai this evening. 

A total of 75 awards were given away amid wild cheering across four broad categories – Industry Sector Awards, Discipline Awards, Special Awards and Outstanding Awards. The Awards saw a 40 per cent increase in the number of entries received. MOBEXX Awards seek to set industry-wide benchmark in Mobile engagement and be a true marker for Mobile initiatives that are innovative, creative and effective. 

Isobar India was adjudged Mobile Advertising Agency of the Year for second year in a row. The agency had walked away with the honour in the inaugural edition of MOBEXX last year. Swathi Srinivasan of Isobar won the Adgully Mobile Young Guns – Agency award. 

Anuj Khanna, Founder, Chairman & CEO, Affle India, was declared Mobile Advertising Person of the Year. Affle India’s campaign done for DishTV – ‘Entertainment Wish Karo, Dish Karo’ – was awarded the Most Innovative Mobile Campaign of the Year. 

Performics.Resultrix was honoured with the Most Creative Mobile Campaign of the Year awards for its campaign done for Uber India – ‘Uber - Isse Apni Hi Gaadi Samjho’. 

PivotRoots Digital’s campaign – ‘Comicstaan’ – done for Amazon Prime Video was declared Programmatic Mobile Campaign of the Year. 

Fractalink Design Studio walked away with the Best Mobile App of the Year award for Aditya Birla Payment Bank. 

Vertoz Advertising was announced the Most Outstanding Programmatic Platform for Mobile Advertising. 

Inshorts was awarded the Most Outstanding Offering by a Publisher Gold.