MOBEXX 2019 award winners announced
The industry gathered last evening (November 5, 2019) to celebrate excellence in Mobile Marketing & Advertising and applaud the winners of MOBEXX 2019. The well-attended awards ceremony was the culmination of the day-long MOBEXX Summit, held at the Leela Ambience, Gurugram.
Collectcent Digital Media was adjudged Mobile Advertising Agency/ Organisation of the Year. PivotRoots Digital was declared the Most Promising Mobile Agency of the Year. Ingenious Programmatic Plex was awarded the Most Outstanding Programmatic Platform for Mobile Advertising award.
MX Player walked away with the Best Mobile App of the Year award. ETMoney was declared the Best Mobile App for Financial Services, while the Best Mobile App for Transport award went to Best Pravas.
Asha Sekhar, Vice President and Chief Digital Officer, Coca-Cola India and South West Asia, was conferred with the Mobile Marketer of the Year award. Priyanka Agrawal, Co-Founder | COO | Chief Strategy Officer, Fractal Ink Design Studio, was adjudged Mobile Advertising Person of the Year.
The ‘Ask Nestlé/ NINA’ campaign fetched Nestlé the Most Innovative Mobile Campaign of the Year award. HDFC Bank walked away with the Programmatic Mobile Campaign of the Year award for the ‘EasyEMI’ campaign.
A total of 102 awards were given away across Gold, Silver and Bronze. The awards spanned across 4 categories: Industry Awards, Discipline Awards, Outstanding Awards, and Special Awards.
Preeti Nair, Sharechat – Won Best Mobile App in Social Media award:
“It’s always great to win awards and I think all the work we’ve done over the 5 years have been fruitful and we will continue to move ahead till last person in the queue gets connected to the Internet.”
Dabur India – Won award for Excellence in Use of Video, Consumer Products for Dabur Red Paste:
“It was a very different take than conventional brand advertising. It re-enforces our belief that we can extend a toothpaste brand into a fun space and reach out to the consumers.”
Dishant Malik, Interactive Avenues – Won Gold in Mobile Gamification category for their campaign on ‘ICC promo- Cricket vs Coke’:
“There were 500,000 people who played this game organically and it turned out be a great success for the brand in terms of business and also social engagement.”
Mayank Gupta and Vanshika Awasti, Vertoz – Won Gold for Most Outstanding Programmatic Platform for Mobile Advertising for ‘Ingenious programmatic plex’:
“Getting this award is a proud moment for us and makes us feel really good.”
Inshorts – Won Silver for Native Advertisement for Amazon Prime Video:
“It was native advertisement on mobile and we won Silver because it was the best ad we could do for Amazon Prime Video.”