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MOBEXX 2019 gets underway today; spotlight on mobile ecosystem in India

Stage is set for the third edition of MOBEXX Summit and Awards, Adgully’s premier event for the mobile industry. MOBEXX 2019 is being held at the Leela Ambience, Gurugram today, November 5. 

MOBEXX 2019 is presented by MX Player and Co-powered by SonyLIV and TikTok Ads. Truecaller Brand Solutions is the Gold Partner, while Adomantra is the Silver Partner. Entertainment Partner is Red FM, Digital Partner is PivotRoots, Digital Streaming Partner is Dreamcast, Gifting Partner is Wow Skin Science and Brains On Brands is the Event Partner. 

MOBEXX is an endeavour to decode the mobile marketing environment and predict upcoming trends. The day-long event will bring together the most successful mobile and marketing leaders to share their insights and expertise on how they are making mobile their No. 1 priority. The leaders will discuss their mobile strategies that have helped them see tremendous growth as well as increase their engagement with consumers. 

MOBEXX 2019 has lined up an interesting and illustrious list of industry stalwarts who will set the course for the future of the mobile industry in the country. Sameer Singh, Vice-President - Monetisation, ByteDance (India) will commence the day’s proceedings with his keynote address. Vivek Jain, Chief of Product, Technology & Operations, MX Player, will deliver the second keynote address of the event. 

Insightful panel discussions will turn the spotlight on key issues such as ‘The Mobile Opportunity’, The Mobile Landscape: Next Practices Vs Best Practices’, ‘Customer at the Heart of Mobile Experience’, ‘Brand Safety on Mobile’, ‘Embarking into 2020’, ‘What Works on Mobile’, and ‘Community Building on Mobile’. 

The speaker representation on the panel discussions is as diverse as the industry, with senior-most executives from Google India, Bharti Airtel, Vivo India, Philips India, PwC, Ford India, Isobar India, Havas Media Group, Essence, Mindshare, GRB India, Bang In The Middle, Leo Burnett, Madison Media Plus and many more. 

The event with culminate with the industry popular MOBEXX Awards, starting from 7 pm onwards. The MOBEXX Awards recognizes and celebrates the best of the best in digital marketing that creates an exceptional user experience that is moving, deeply engaging, and/or interactive. The winning work ultimately serves to educate the marketplace about what works and why in digital advertising, as well as inspire the community by pointing to future trends and where the industry is heading.

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