MOBEXX 2020 all geared for 4th edition

MOBEXX 2020 is all geared to be back for the 4^th edition. The industry defining platform and event for the Mobile ecosystem has been setting dialogues and direction for the industry in its previous editions.

Coming amid a year hugely disrupted by the global COVID pandemic, MOBEXX 2020 seeks to be an even more important chapter in the country’s Mobile ecosystem as the issues to be taken up will have far-reaching implications. Leading industry experts and mobile evangelists will decipher and dissect the major trends seen over the last few months, as well as turn the spotlight on the long road ahead. They will also discuss the key learnings from the COVID period.

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According to Statista, global mobile ad spends stood at $189 billion in 2019, which is expected to surpass $240 billion by 2022. According to WARC and the Mobile Marketing Association, Mobile is disrupting the industries of 95% of marketers, and 67% are responding by adopting a mobile-first strategy with their marketing plans. Indian consumers are trying out new digital activities and spending more time on their phones, which is creating more opportunities for brands to reach their audience through mobile. Streaming video via OTT devices is also shown to be a significant consumer behaviour among Indians during the lockdown period and beyond. According to a McKinsey & Company survey, over 40% of Indian consumers are streaming more media after the lockdown.

There is a lot in store for brands, marketers, agencies at MOBEXX 2020. Set your date for December 11, 2020.

Along with the discussions, winners of MOBEXX Awards 2020 will also be announced during the event. So, don’t miss out on applauding some of the India’s best Mobile Marketing Campaigns and Strategies from the safety of your homes.

Watch this space for more details.