Mobile Advertising is moving up the mainstream ladder: Experts

Today, the mobile phone is increasingly becoming a significant part of brands’ marketing and advertising efforts. Along with the ad spends, noteworthy innovation and creativity are also on the rise. It is in such a backdrop that the MOBEXX Awards are being introduced. These Awards are designed to recognise and celebrate excellence in Mobile Marketing & Advertising. MOBEXX seeks to set industry-wide benchmark in mobile engagement and be a true marker for mobile initiatives that are innovative, creative and effective. 

Micromax’s Shubhodip Pal, ALT Balaji’s Manav Sethi, Shibu Shivanandan of PivotRoots, and Comexposium’s Jaswant Singh are part of the esteemed Jury for the inaugural edition of MOBEXX Awards, slated to be held later this year. They share their views on the growth of mobile advertising as well as being part of the Jury that will identify the best of the best work in mobile marketing and advertising. 

Shubhodip Pal, Chief Marketing & Commercial Officer, Micromax Informatics Ltd:
“In today’s time when mobile has taken centerstage and is connecting millions of individuals, I believe that Mobile Advertising and M-commerce is moving up the mainstream ladder. Marketers can no longer ignore this side of business as mobile phones give you an understanding of the user’s psyche – an access to their preferences. I am honoured to be a part of the MOBEXX Awards 2017 that is working towards recognising great work done by Digital Mobile and Marketing agencies, who, through their innovative initiatives, are able to drive greater value for both brands and consumers.” 

Manav Sethi, CMO, ALT Balaji:
“Mobile is the default consumption screen for the classes and the masses in India. Yet, it is ironical that digital and mobile as a whole don’t get share of the wallet from marketeers. It’s the ecosystem as a whole that needs to address this and find potential venues of improvements and identify disruptions and value enhancers. MOBEXX is one such platform that showcases and awards mobile innovations and I am happy that the team is working tirelessly to create some impact in that direction. Happy to be here!” 

Shibu Shivanandan, Founder & Managing Director, PivotRoots:
“It’s a mobile-first world, so why not mobile-first awards? It’s great that Adgully has initiated MOBEXX with the sole purpose of recognising and appreciating the best in this fast evolving mobile world. I’m hoping to see some of the best work in the country brought to the spotlight.” 

Jaswant Singh, Managing Director – India, adtech, iMedia and Mobile Media Summits – Comexposium:
“We are proud to associate with Adgully yet again, this time to host MOBEXX Awards at the Modern Marketing Summit, New Delhi. There has been immense innovation in creation happening in the mobile space over the last few years and these Awards will help in recognising excellence in Mobile Marketing and Advertising.”