Mobile advertising strategies for biggest festive season landscape

India’s most awaited & biggest festive season is here and consumers are shopping online as the exclusive deals, discounts and offers are very attractive. As much as people wait for festive season online sales; likewise, brand owners too wait for it and start prepping themselves a few months prior to its occurrence as they want to showcase & render the top-notch to their customers. 

Though, constant competition always remains in the online marketplaces; perhaps it increases more as different brands strive to deliver personalized offerings and want to retain consumers. The availability of multiple deals and discounts becomes beneficial for consumers as they get an opportunity to explore different brands. But, somewhere this becomes a little challenging for marketers as they desire to acquire, engage and retain the audience and want them to return frequently to their brand.

So, to help marketers to boost their brand presence and ROAS, here’s my opinion on the best-performing Mobile Advertising Strategies for Biggest Festive Season Landscape: 

Performance Marketing & Automation: With transparency in advertising, marketers look for enhanced strategies with proven ROI wherein, Performance Marketing with Automation doesn’t fail to amaze them. It lets them measure everything ranging from brand awareness to conversion rate as it focuses on audience-first campaigns that enable marketers to make much-informed business decisions. This is why it will be accelerated more as now users stream personalized online content where performance marketing lets marketers make deeper personalization by boosting campaign performance via automation, elevating their brand recall too. 

Programmatic Advertising: Marketers desire to acquire more traffic which often requires a lot of efforts to showcase ads and to tap into the right target audience. But all thanks to this new-age technology which comprises a pool of audience targeting options which enables marketers with understanding of users’ interests and requirements. They have been impressed with programmatic ecosystem and are also adapting its ways of advertising because it gives their brands a ‘reckoned identity’. It also has more scope for business growth and development as its real-time results encourage brands to trust its ecosystem and make their campaign performance better than before. 

OEM Advertising: OEM lets marketers with advanced targeting options based on users' interests and demographics via which, they can tap into the potential target audience and drive better results. It also helps in effective brand promotion as OEM has its own in-built app store alternative to Google Play Store and provides advertisers with multiple opportunities to showcase adverts at different touchpoints in a brand-safe environment. 

Interactive & Content Personalization: Users better connect and respond to the adverts that showcase offerings & content, customized and best matching their interests & sentiments. Herein, Interactive & Content Personalization can really make a difference in campaign performance and do wonders in brand presence. It focuses on users’ past actions and behaviour with an app and delivers the messages at the specific times when a user remains most active on his smartphone. A blend of storytelling and content personalization helps in boosting sales as well since it encourages users to better engage with a campaign.

Vernacular Advertising: This is making an exceptional boom and is also shaping the digital advertising world since the consumers’ native lingos hold better attention towards a brand. They feel a personalized connection with a brand and also think that the marketer is already aware of their needs as the content gets delivered in different vernacular languages except Hindi & English. Vernacular Advertising will for sure revolutionize mobile advertising strategies because its characteristics like In-Depth Targeting, Appographic Targeting, Vernacular Videos, and Voice-Embedded Content etc. facilitate marketing to segregate the users that prefer consumer content in their preferred dialects which result in effective ROAS. 

Incorporating the above-mentioned advertising strategies can really help marketers to better sustain themselves in the ever-evolving advertising landscape and gear up to efficiently make the most of the festive season.

 

Marketing
@adgully

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