Mobile Marketing Association announces winners for 'Smarties India Awards'

Mobile Marketing Association (MMA) presented the first of The Smarties India 2012 Awards across 15 categories. The Smarties is the only global awards program dedicated exclusively to mobile marketing and recognizes local, regional and international campaigns in a  global contest that truly showcases the ‘best of the best’ in the industry.

 

Maxus is the winner of the agency of the year award at the inaugural The Smarties™ India 2012 Awards, the Campaign of the year award was presented to Titan HTSE for “Light powered Media for Light Powered watch” campaign and The Publisher/Media Company of the Year award went to vserv.mobi.

 

The first The Smarties™ India 2012 awards winners were adjudged by a global jury of senior brand marketers and advertising executives under the guidance of Jury Chair Vishnu Mohan, Chief Executive Officer, Havas Media Asia Pacific.  

 

“I heartily congratulate winners of the first The Smarties™ India 2012. The innovative campaigns designed by the winners highlight how mobile is transforming the way brands and agencies approach their marketing strategies to meet their objectives across the purchase funnel,” said Rohit Dadwal, Managing Director, Mobile Marketing Association – Asia Pacific. “These campaigns are a  real representation of the innovation, creativity and talent in India that are defining the boundaries of mobile marketing as an effective channel of engaging consumers like never before. We have clearly reached an inflection point and are at a very exciting stage of marketing in India.”

 

The coveted first Smarties™ India 2012 Awards is proudly presented by IMImobile which is a leading global mobile data services platform and solutions provider to enterprises, mobile operators and media companies. The other partners of the event are Vserv.mobi, Madhouse India, TELiBrahma, Times Mobile, Ozone Media.

 

The 2012 Smarties™ India Awards Winners: 

1.    Brand Awareness 

Maxus – Gold
TELiBrahma Convergent - Silver
Maxus – Silver

 

2.    Lead Generation / Direct Response / Conversion

 

Mobilox – Gold
Maxus  – Bronze

 

3.    Product / Services Launch

 

Maxus  – Gold
Maxus  – Silver

 

4.    Promotion

 

Hungama Digital - Bronze

 

5.    Relationship Building / CRM

 

Maxus  – Gold
TELiBrahma Convergent - Silver MindShare - Bronze

 

6.    Cross Media Integration

 

Netcore Solution - Gold
TELiBrahma Convergent - Silver

7.    Messaging and Voice – e.g. SMS, Apps Messaging, IVR, CRBTs, and others

 

Maxus  – Silver
Maxus  – Silver Maxus  - Bronze

 

8.    Mobile App

 

Mobilox - Gold
MindShare – Bronze

 

9.    Mobile Website

 

ad2c India - Gold
Maxus  – Silver

 

10.  Innovation

 

Maxus  - Gold
Maxus  – Silver
Mobilox – Bronze

 

11.  Location-Based

 

TELiBrahma Convergent - Gold
TELiBrahma Convergent - Bronze

 

12.  Video / Rich Media

 

Maxus  – Gold
Maxus  – Silver

 

Industry Awards

The Industry Awards represent the most outstanding companies in the mobile marketing industry – all winners will have a direct impact in the growth of the industry.

 

 

Maxus  – Agency of the Year
Maxus  – Campaign of the Year for Light powered Media for Light Powered watch
Vserve.mobi - Publisher / Media Company Of The Year