Mobile Premier League appoints YAAP as social media & content strategy agency

As the popularity of e-sports continues to soar in India, Mobile Premier League (MPL), one of India’s biggest e-sports platforms has been growing rapidly and is leading the way for the growth of the category as a whole. MPL recently appointed the super-specialized content company YAAP to help them take their digital presence to the next level. This will include the conceptualization and development of communication across social media to strengthen their presence online.

Abhishek Madhavan, SVP, Growth and Marketing, MPL said, “With millions of followers across our social media platforms, we have partnered with YAAP to offer our followers a variety of engaging and informative content as we look to scale our social media presence even further. We are excited about having YAAP on board and look forward to working with them.”

Founded in 2018, MPL is India’s largest esports and mobile gaming platform. It has grown to over 50-plus games and 6 crore users, including titles like World Cricket Championship. MPL also has multiple gaming studios and developers as partners to publish their games on its platform. MPL’s app is available on both Android and iOS. The company was founded by Sai Srinivas and Shubham Malhotra, who earlier co-founded Creo, a Mobile Phone startup that was acquired. MPL is currently present in India and Indonesia, with offices in Bengaluru, Jakarta, and Pune, and with a personnel strength of over 400.

Manan Kapur, Partner, YAAP, said, “We are really excited to partner with MPL on this journey. Having observed the growth of the gaming industry over the years and the pioneering work that MPL has done, we’re really looking forward to working with a team that shares the same passion for great work as us. We’re looking forward to doing some great work soon.”