Modicare forays into the premium skin care market

Modicare, India's leading direct selling company announced the launch of its Essensual 20 Premium Skin Care Range today. The new product category includes Fairness range ' Essensual 20 Fairness Cleanser, Essensual 20 Fairness Day Cream and Essensual 20 Fairness Night Cream, with two Basic Night creams to complete the category. Unveiled by gorgeous Karisma Kapur, the range comes in separate formulations for day and night time skin requirements. The products have been created with an advanced approach to skin care specifically suitable to Indian skin and environmental conditions.

With unique formulation of fortified goodness of Niacinamide and exotic botanicals like Linden (Tilia Cordata Flower) extracts, Macadamia Nut oil and Jojoba oil, this new range is dedicated to creating the highest quality skincare products that enhances the process of skin whitening using pure natural extracts.

Speaking on the occasion, K.K. Modi, Chairman, Modicare Limited said, "Launch of the new Premium Skin Care Range represents an important step in the execution of Modicare's strategy. Modicare has a large portfolio of products and is constantly evaluating the right propositions for its customers. This launch signals a new and exciting phase for Modicare's product line as it continues to stay committed to meeting consumer needs."

According to Amrish Anand, CEO, Modicare Limited, "Modicare has always been a mass brand and with the new Essensual 20 Skin Care Range we plan to penetrate into premium skin care market that will cater to niche consumer segment. In the wake of new product line, we are looking at ways to respond to demand for variety while maintaining quality."

Manisha Amol, Vice President, Marketing, Modicare Limited added, "We are extremely pleased to introduce this advanced range of products thereby making high quality and efficacious skincare solutions available to our customers. Modicare has now entered the premium product category with the introduction of the new range and we are confident that this will provide our customers high quality and effectiveness."

Modicare's Essensual 20 introduces 3 new products in the Fairness Range. Pamper and prepare your skin with Essensual 20 Fairness Cleanser, a creamy foaming cleanser with fairness properties, to receive the best of the fairness regime. Hydrate, nourish and protect your skin with the new Essensual 20 Fairness Day Cream. Fortified with the goodness of botanical extracts, it enhances the process of your skin whitening. Revitalize your skin with Essensual 20 Fairness Night Cream, a luxurious Night Nutrition Cream enriched with natural extracts to provide deep moisturization, even skin tone and help the skin renewal process.

Treat your skin with the new Essensual 20 Night Cream Combination to Oily Skin. The luxurious Night Nutrition Gel Cream is enriched with natural extracts to provide moisturization and revitalization. It helps to reduce enlarged pores and provides soothing and toning effect. Essensual 20 Night Cream Normal to Dry Skin is enriched with natural extracts to provide moisturization and revitalization. It Revitalizes and rejuvenates the skin while deeply Firming it from within.

Modicare's new product range comes after the introduction of 30 new products across 9 categories in September 2009. The categories included Colour Cosmetics & Skin Care, Personal Care, Home Care, Auto Care, Laundry Care, Nutrition and Wellness, Triactiv and a new category "FnB'.