Mogae Media picks Tushar Dhingra as Chief Delights Officer!

Mogae Media is the new venture launched by veteran ad-man Sandeep Goyal focused on mobile monetization. Mogae Media is the sole and exclusive partner of Airtel for marketing its entire advertising inventory, which includes mobile-couponing, mobile-deals and mobile value-adds for Airtel's 180 million strong base.

Welcoming Tushar to Mogae, Tanya Goyal, Executive Director of Mogae Media says, "Tushar has had 16 years of enriching and action packed experience in retail, hospitality, media and entertainment industries. He is just the right kind of person to lead our new initiative in mobile-commerce. Tushar is treading virgin territory but with his kind of background, forging alliances, finding delightful deals and great-value propositions for customers should be easy."

For last 6 years+ Tushar has been associated with Big Cinemas as Chief Operating Officer. He has been responsible for creating the Big Cinemas brand from a 23-screen regional operator to be the largest and most endearing consumer cinema brand of India. Big Cinemas was named "Retailer of the Year" in Entertainment at the India Retail Summit and won the "Most Admired Retailer - Entertainment" Award at the Images Retail Awards in 2006, 2007 & 2009 during Tushar's tenure. Cine Asia Exhibitor which honours excellence in Cinema Retail in Asia also awarded Big Cinemas in 2008, with Tushar at the helm.

"Mobile is the new frontier for consumer delight 24X7 ¦ and the coming in of location based services will only enhance both the targeting, as well as the "instanity' of the value-proposition for our consumers. I am looking forward to pioneering this new space at Mogae," says Tushar.

Tushar,38, an IMT Ghaziabad alumni, has been associated with PVR Cinemas, Warner Bros, Taj Hotels and ITC Hotels at various capacities. He was CMO at PVR before joining Big Cinemas.

Tushar will be based at Mogae's headquarters at Delhi.