Mohit Kumar joins the digital team at GSK
Mohit Kumar has joined consumer healthcare company GlaxoSmithKline India as part of the digital team. He was previously associated with Reckitt Benckiser as Digital Marketing Manager.
At Reckitt Benckiser, Mohit developed the moment marketing campaigns for brand Durex and led the launches for its products Durex Air, Durex Mutual Climax and Durex Flavours.
Mohit has 12 years of experience in digital marketing on both agency and marketing side. On the agency side Kumar has worked at IPG Mediabrands, OgilvyOne, Omnicom Media Group, and GroupM on digital and mobile media. On the brand side, he has worked with HDFC Bank and Reckitt Benckiser in the digital marketing function. He has also had a stint at IMRB International as a research manager for a year.
His expertise lies in developing RoI led campaigns, brand engagement campaigns, SEM/SEO, content marketing, and mobile marketing.
Campaigns developed by Kumar have made their mark at the national and global level at awards such as EMVIES, EFFIES, MADDIES and International Design Awards (IDA) amongst many others.
He is an alumnus of Delhi University and has completed his MBA from Shri Ram College of Commerce.