Moms still rule the kitchen: FOOD First Survey

Is breakfast really the most important meal of the day? We can challenge it's not! Real Lifestyle Network's premier offering, FOOD first, a 24x7 channel dedicated to food, recently concluded a food habits survey with more than 700 people spread across Delhi, Mumbai, Bangalore, Chennai, Kolkata and Pune. An equal ratio of males and females, mostly in the age group of 25-34 years undertook this survey. The survey was embarked on with an objective to gain an understanding of the latest trends & habits around food & its consumption, in India.

A recap of the inferences drawn from the survey:

- Gone are the days when food was a basic necessity. To a significant 43% of the total population who took the survey, food is a way to explore new experiences

- The "tasty' aspect of food grabs the limelight with 65% people favoring taste over other important factors like hygiene, health and nutrition

Interesting facts about eating out:

- The Primary motive to eat out is to Relax & Enjoy, Convenience comes a close second

- Families do remain a priority, but what's really interesting is that couples eating out is a very significant population too

Where does one search for ideas for eating out?

- Follow the traditional approach - who Call Friends & look to Newspapers and Magazines

- Friends' Recommendations & Personal Favourites also bias a choice in restaurants

- Coming very close are Moms & Sisters who even today prove to be dependable and trustworthy

- "Recipes' in terms of search show a steady climb. As exposure increases, it seems food & how it's made, has definitely grabbed the interest of Indians on the web