moneycontrol.com unveils a new TVC
moneycontrol.com has recently released a new TVC that talks about how the brand has been influencing investing patterns for the last 14 years. The film is a quirky take on how moneycontrol.com helps its users through its various product innovations and services.
Speaking about the film Ms Rubeena Singh, Business Head, moneycontrol.com, said that “moneycontrol.com is India’s premier financial information portal. Almost the entire universe of business and financial information users visit moneycontrol.com everyday for a host of services that help the user make informed decisions about their investments. The idea of the TVC was to tell people about the advantage that moneycontrol.com offers in a clutter breaking way.”
moneycontrol.com has been the leader in its segment for more than 14 years and the recent comScore numbers reiterate this leadership; where moneycontrol.com is way ahead of its competitors across all parameters.
Says Kaushik Roy, Vice President & Senior Creative Director, Contract India, “moneycontrol enjoys great equity in the market, thanks largely to its comprehensive and unique mix of product offerings. We thought it’s time we spoke about some of these already-famous offerings, to enlighten potential new users. So, this piece of communications aims to do just that – tell the viewer in a clear, product-demo sort of way, why moneycontrol.com is a leader.”