Moneycontrol demystifies real estate sector with 'Real Assets' platform

With the boom in the real estate space, more and more people are looking at investing in properties, but often get misguided due to lack of sufficient tips and information. Keeping this in mind, financial portal moneycontrol has launched ‘Real Assets’, an integrated platform for its influencers, developers and buyers to share real estate trends, insights and educate its users with articles which throw light on investment intelligence. This platform will also serve as a place for buyers and sellers to meet and engage with each other.

With a GDP contribution of approximately 5-6% to the Indian economy, the real estate sector needed a strong neutral influencer to give the correct advice before investments are made.

Commenting the launch of Real Assets, Rubeena Singh, COO, moneycontrol, said, “More than 1.5 lakh users on moneycontrol have property as a part of their portfolio. This clearly shows that the real estate sector is one of the most rewarding investment options with a high rate of return. The Real Assets platform is being launched with an intention to give our users the best possible advice on the real estate sector along with friendly tools that will help users to chat with industry experts and browse through their exclusive videos on the real estate space.”

Features of Real Assets

Live Chat /Ask Expert: This feature will enable users to interact with industry experts and seek advice on real estate buying and selling opportunities. It also allows users to post questions and get them answered by experts clearing doubts and busting myths.

Videos: This section will feature exclusive videos of experts and senior management of leading developer companies sharing their opinions and advice on topics like – key factors that define successful investment in residential property, tips on saving money on home loans, benefits of buying a flat in a township and many more. Along with this, the best handpicked CNBC-TV18 & CNBC Awaaz videos related to property will be showcased.

E-book carrying latest trends, industry articles and expert quotes and will be promoted via mailer and social media.

Slideshows covering a visual experience of the most exciting properties across the country will be available for users so that they get a beforehand experience of the properties they wish to invest in.

Extensive information: Despite all the information and advice being provided by industry experts, there will always be that small query that a user will have. Leaving no stone unturned, a team of experts have put together the FAQ & Glossary section which will answer even the smallest of queries a user might have.

Polls where user vote on expert designed questions, polls related to clients’ projects can also be featured which help as feedback.

Tools like Area and EMI Calculator will help users narrow down their choice based on their interest and budget.