Monster Energy launches limited-edition cans featuring Hardik Pandya
Monster Energy has unveiled its limited-edition cans ft. Hardik Pandya with the onset of the cricketing fever. With live sporting action being missed by Indian sports fans due to the COVID-19 pandemic, the year’s biggest T20 extravaganza marks the comeback of mainstream Indian cricket, and what better way to stay energized for the matches than by stocking up on Monster Energy x Hardik Pandya limited-edition cans!
The Monster Energy x Hardik Pandya can will be available in convenience stores nationwide September through December and/or while stocks last. Consumers can get their hands on this limited edition can and use their purchase to unlock exclusive content plus a chance to win access to a party where they will meet and party with Hardik Pandya. For a chance to get an exclusive invite to the party, all they have to do is purchase the limited edition Hardik Pandya can, scan the barcode on the product, and upload/share necessary details on Monster Energy's official website www.monsterenergy.com/hardikparty. 80 lucky winners will be selected and invited to an exclusive party with Hardik.
Excited about this limited edition can, Hardik Pandya commented, “It’s an honour for me to be the first Indian to feature on a Monster Energy can. It looks amazing! I enjoyed the process of remotely shooting with the team on video calls. It was a new experience for me, and I am humbled by the love the film has received. This can is a perfect party starter, and everyone should get their hands on it.”
To launch the can, Monster Energy along with its digital agency - Kinnect, has released a video featuring Hardik. Keeping in mind the safety protocols, the film was entirely shot at home, by Hardik himself. To seamlessly execute the campaign, the script was written, and the video was directed remotely.
Chandni Shah commented, "We are excited to partner with Monster Energy to launch their limited edition can featuring Hardik Pandya. At Kinnect, we are always looking for newer ways to unlock the best user experiences for Monster Energy's consumers and believe our partnership will amplify that experience for the brand’s audience."