Monte Carlo’s new TVC campaign launches its signature summer collection

Monte Carlo’s new TVC campaign is all about redefining the laws of attraction with the launch of its signature summer collection

• Monte Carlo launches an all inclusive summer collection with vibrant prints and floral patterns in the new TVC

• The brand campaign will promote the concept of individuality by portraying the distinct styles. 

• The campaign has been ideated by Hashtag Orange a 360 Degree Advertising and Marketing Agency

Monte Carlo Fashions Ltd., a leading global clothing chain has announced the launch of its latest summer collection for the Indian Summer. Monte Carlo has always been a leading Indian brand when it comes to fashion. With their latest and trendiest summer collection, they are offering a wide range of unique summer styles in vibrant colours and superior comfortable fabric. To celebrate the launch of its new summer collection, Monte Carlo has just released a new film which is all about redefining the laws of attraction. 

The TVC showcases a wide range of stylish apparel for men and women from the latest collection and weaves an interesting story which shows the journey of two soulmates who don’t have to find each other, but are attracted to one another as the world around them is awestruck and comes to a standstill while witnessing their unique style and upbeat vibe. 

The marketing campaign has been conceived by Hashtag Orange, a leading digital advertising agency, who plan to run a 360-degree initiative that will utilise all the potential online and offline mediums and strategies to disseminate brand awareness and amplify public engagement.

With the successful launch of this new summer campaign, Monica Oswal, Executive Director at Monte Carlo commented “We are really thrilled about this campaign as it depicts the elegance of vibrant floral patterns, bright colours, the finest of textures and stylish adornments that exhibit the zesty and invigorating summer appeal that our latest collection brings to the market. The film elaborates on the concept of the individuality of fashion as a choice and how everyone must wholeheartedly flaunt their unique style while leaving the world completely awestruck around them. The campaign will surely mesmerise the youth with its magnificent appeal.”

Commenting on the prospects of the campaign, Amit Shankar, Co-founder & CCO at Hashtag Orange said, “We at Hashtag Orange are excited to be part of the Monte Carlo’s campaign that will introduce the brand’s latest summer collection. Monte Carlo is a popular fashion brand that has decided to propagate the versatile concept of individuality this time with the launch of their new apparel line. We will utilize effective marketing strategies to promote the campaign among the masses to ensure optimal public engagement. We look forward to witnessing the brand campaign turning into a phenomenal success.”

Commenting on the avenues of the brand Campaign, Mukesh Vij, the founder of Hashtag Orange said, “The success of any product launch is contingent on smart marketing strategies. Famous fashion brand Monte Carlo has announced the launch of its signature summer collection and we have tried to showcase the charm of the same to the target audience through effective marketing mediums. I would like to mention that the Monte Carlo TV commercial intended to introduce the clothing line is a creative masterpiece that will entice the nation’s youth. We wish Monte Carlo great success on the auspicious occasion of their latest apparel collection’s launch.”