More advertisers move towards Tiktok

Advertisers are increasingly deviating from platforms like YouTube and Meta as they prefer Tiktok, according to Maria Rua Aguete, Senior Research Director, Consumer Research group, Media and Entertainment at Omdia.
Rua Aguete was delivering a ‘Global media and entertainment trends’ overview at the Media & Entertainment Leaders Summit in London. She observed the increased interest in advertising on these platforms, in spite of figures suggesting that pay-TV presently is generating greater revenues than SVoD or advertising. In the year 2027, more than $331 billion will be generated by online video advertising as predicted by Omdia, around $159 billion or 2X greater revenues and nearly $127 billion or 2.6X greater revenues than SVoD.
She said that online video (ads and subs) will be valued 20% greater than traditional TV (ads + pay-TV). According to her, in the year 2027, the ad revenues of Tiktok will be greater than that of Youtube and Meta together, and that the aim of the advertisers is to reach out to the followers that Tiktok has.
The platforms which are ad-funded are market leaders all across the world, and Tiktok targets people below the age of 35 with social media viewing being almost equal to online long form. She also stated that Tiktok is rated as the most popular social media platform in order to stream video in the US, and that Tiktok is currently standing as a little threat to the TV screen.