Morning Fresh unveils an awesome new campaign " The Bro'ster "

Morning Fresh  a restorative hangover cure & a natural drink to detoxify alcohol was conceptualised mid 2015. Since its inception Morning Fresh ( MF ) has tried and succeded in introducing its consumers to all things new. Be it, on ground activities, campaigns, events, Morning Fresh has been able to stand out. MF has been able to bring an experience like never before to their consumers.

Morning Fresh has  extended its creative wingspan and introduced – The Bro’ster in collaboration with Web Chutney; A web design and marketing firm. Introducing The Bro’ster, the first ever talking coaster to keep you company through the evening; much like that one sober friend who’s got your back and beyond on a night out. Witty, charming, and occasionally mean, he says what he means about your drinking curve, which is displayed on an LCD screen on the coaster. At the end of the session, he delivers a unique MF code that a user can tweet to receive and discover their drinking personality based on their drinking style along with a complimentary bottle of Morning Fresh to help them wake up bright and chirpy.

The aim is to constantly find new and fresh ways to innovate and create exciting and interactive customer experiences. MF in collaboration with WebChutney, successfully put together this playfully modern gadget mixing technology and relevant cultural insights to create this out-of-the-box experience.

 Commenting on the campaign, Mitali Tandon, Cofounder, Morning Fresh claims " At Morning Fresh we are always trying to push the envelope to create an innovative and fresh experience for our customers. As a young brand, it is important for us to find ways to engage with our audience in a meaningful and relevant way. The Bro’ster was a great way to do this and merge modern technology with cultural insights. We're starting with a few pubs & bars in Bangalore, and hope to scale it to serve more patrons.Above all, it is exciting to see the role real –time data can play in the F&B industry.”

Adding more to the concept, the WebChutney Team says, " Several attempts have been made to make coasters a more interesting product- from experimenting with shapes, sizes& design to content. But we believe The Bro'ster stands out purely because of its utility and potential to optimize your entire evening. As the data that the Bro'ster takes in isn't only used for throwing out contextual messages that spark a smile, but is linked to real time customized rewards- right from ordering food for the ones who are going too slow, to ordering a cab for the ones who've gone overboard. Morning Fresh was a great brand to partner with to devise this experience.As a urban, ambitious brand, its promise of providing a hangover-free, responsible drinking experience perfectly matched the purpose that an interactive coaster could serve." 


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing