Mortein appoints Madhuri Dixit Nene as the brand emissary
In its 25th year of launch in India, Mortein announced the appointment of Madhuri Dixit Nene as the brand ambassador of its new ‘Mortein Insta’ - 100% faster protection against dengue. Powered with double TFT formula, Mortein Insta gives 100% faster protection versus ordinary repellents, enabling Moms to keep their families protected with its new tagline ‘Mom aur Mortein Sabse Tez’.
The alliance with Madhuri is to create national awareness amongst mothers about the increasing hazards of mosquito and underline the need of using a faster and effective solution to ensure safety of their families.
Commenting on her association with the brand, Madhuri Dixit Nene said, “Every mother desires a 100% protection for her family from the growing number of life threatening diseases like Dengue and Malaria. I am really glad to get an opportunity to work with Mortein a leading global brand in pest control with deep knowledge and expertise in creating superior products. I urge all mothers and their families to join me in this fight against mosquitoes”.
On the announcement, Sukhleen Aneja, Marketing Director, RB, said, “We are pleased to announce UNICEF Goodwill ambassador, Madhuri Dixit Nene, as our brand ambassador for Mortein Insta. Madhuri exemplifies the contemporary Indian mother who is always on a look out for a faster and an effective solution to protect her family from diseases. We believe Madhuri will inspire mothers across the nation to choose a 100% faster solution against vector-borne diseases.”
The association with Madhuri Dixit Nene will spin a holistic, 360-degree marketing campaign across print, digital, outdoor and television.