Most in demand platforms for freelance digital marketing

In recent times, the most sought-after career opportunity is digital marketing. Digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming and brands are putting more of a focus on digital marketing than ever before. The digital marketing industry has a very open culture. With skills and tools knowledge advancement, empiricism holds a big portion and that pushes you up for being the next level of the marketer.  Given the pandemic and its devastating effects on professional and personal lives, it has been our sole support system. The internet has given rise to career paths that were non-existent just a few decades ago.  Here’s when Digital Marketing comes to play, as it is a vast world in itself.

Statistics show that the digital marketing industry is booming worldwide, offering 8 lakhs jobs in the very first quarter of 2017. Digital marketing profession is one of the highest-paid job profiles. Google says, the national average salary of the senior digital marketing manager is $95,415 and that in India is 447, 346 rupees. Additionally, the average pay tends to defy the principle of gravitation ever on the rise by at least 30% YOY.  

The demand for digital marketing in India is growing exponentially. The hiring trends of various companies indicate the growing need for hiring professionals with expertise in Digital Marketing. More and more companies are choosing to work with freelancers. And this has great potential to turn into something big, as it is slowly becoming more relevant with freelancing becoming a feasible option for many who are advancing their careers based on work that allows them the freedom to function the way they want to. 

Needless to say, using these websites will help you set a solid start for your freelance career. 

KIWI- Incepted in 2020 by technopreneur Imran Ladiwala and serial entrepreneur Mishu Ahluwalia, KIWI is a real-time freelancing platform that connects freelancers and clients within 180 seconds and creates a high-skilled on-demand talent network in the world. The startup assists people in getting their issues resolved in real-time, and freelancers get their money within 60 minutes. The gig economy is growing at a massive pace and COVID-19 has propelled that growth. With KIWI, clients hire a freelancer who is an expert in solving their exact issue, instantaneously. Lastly, freelancers would spend more time servicing skills than preparing sales pitches or proposals.

Aquent- Aquent has won many awards as a freelancing firm. The freelance website is well-established and known to deliver high-quality workers for creative, digital, and marketing purposes. While Aquent states that they mainly accept someone who has 2+ years of working experience, fresh graduates are still welcome to explore their available jobs. And if you doubt how much your skill is worth, there is a salary guide to help you set your price.

99Designs -This freelance website aims to focus on designer jobs – everything from logos to book covers. It also allows clients to start a contest that everyone in 99Designs can participate in. At zero cost, you’ll get a platform to showcase your work and improve your creative knowledge with up-to-date articles.

Upwork – Upwork may be one of the best freelance websites for finding work no matter what type of freelancer you are. Those in web development, graphic design, customer support, and even freelance writing will find that Upwork has much to offer. The seemingly unending feed of job postings is continually updated. From small businesses to huge corporations, many different types of companies are looking to hire bloggers, freelance designers, and freelance writers through Upwork.

Behance - When seeking creative inspiration, you've no doubt landed on Behance. It features so much great work to soak in, including illustrations, animations, web design, and more. With Behance, your work is put in front of an audience of like-minded creatives. And if your work earns the coveted spot of featured project, you'll get even more positive exposure. Who knows who might see it and might want to hire you. Behance also functions as a social media network to connect with other designers. Expanding your list of contacts may bring you new design opportunities.

Fiverr- Fiverr was founded in 2010 on the concept of buying and selling of freelance services globally, starting at just $5.Having a presence on multiple freelancing sites gives you the most exposure. Some people may dismiss Fiverr, but it can be one of the best freelance websites if you’re willing to do the hard work it takes to be successful.  many designers are offering their services on Fiverr, often cheaper and of questionable quality, but don’t let this discourage you. If you can create your own niche and specialization as a freelancer on Fiverr, it can be a reliable way to find new projects and earn additional revenue.


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