Most unique education-related campaigns by Edtechs

Education is not merely about making the kids bookworms. As a matter of fact, it is extremely essential to introduce elements of interactivity and fun into the learning system to alleviate the monotony or boredom and also to ensure that there are more and more beneficiaries of the effort being put. Over the past few months, a number of leading Edtechs have resorted to campaigns, which are unique as well as highly informative, in their bid to benefit maximum number of students from different streams and aptitude levels. Here we take a look at some of such recent campaigns launched by players in the Edtech space.

 ‘The Greatest Lesson’ by Unacademy: Touted to be one of India’s largest online learning app, Unacademy recently launched a campaign titled ‘The Great Lesson’, featuring none other than the God of Cricket, Sachin Tendulkar. A short film was launched as part of the campaign chronicling the legendary cricketer’s most challenging times and subsequent triumphs. Targeted at students between the age of 14 and 32, the campaign strives to instill the ‘never give up’ spirit among the learners. The campaign further includes a series of live interactive classes by the Master Blaster himself wherein he would share his life lessons and mentor the students.

‘Dosti ki Pathshala’ by Digital Aristotle: This out of the box campaign by the developers of India’s first social learning app is designed to gamify the classroom learning experience of K-12 students. In this campaign, the students get to select classroom characters they miss the most during remote learning and thereafter create a music video of their own. Aimed at enhancing the creativity and adaptability of the students, the campaign entails all videos created by each student to be shared across social media platforms. The campaign is based on the idea that students not just thrive in social settings but there’s a better level of cognitive growth when one learns with peers.

‘Sahi Prep Hai, Toh Life Set Hai’ by Gradeup: The campaign featuring actor and youth icon Kartik Aaryan is a series of five films, of which three have been launched in the first leg. The campaign is based on the premise to enable opportunities for those who are preparing for different competitive examinations. It focuses on what strategies one should adopt while preparing for exams and also the importance of having a right strategy in place for the purpose. The films also suggest how different students have their own ways of learning and preparing. It further prevents students from running here and there in the search of one right preparation strategy. 

‘Kal Ke Liye Kabil’ by LEAD: This video campaign is directed towards students who have limited or no access to quality education or infrastructure in their learning process. With this campaign, the Edtech wants to drive across the point that it can enable learning for all irrespective of the constraints and limitations. It further introduces the concept of propulsive learning to make the students future ready. The campaign strives to drive across the point that such modules of learning are affordable and focus on clarity of concepts rather than pushing the students towards memorizing all content without proper understanding.