Mother Dairy revamps the packaging of its ghee

"Over the years, Mother Dairy, known for its long standing relationship with its consumers has been continuously fulfilling their demands in different parts of the country through a diverse range of quality products. To meet the changing needs of the Indian consumers, Mother Dairy endeavors to continuously innovate to introduce new products and better packaging. It is with the aim of keeping the ghee quality intact for the consumer to savour and enjoy the rich flavor and aroma, we are re-packaging it in superior style and design. It has been modified to give it a more contemporary look and feel", says Dinesh Agrawal, COO-Dhara Division, Mother Dairy Fruits & Vegetable Pvt. Ltd.

The new pack incorporates design elements like printed and pasted inside liner, embossed Mother Dairy logo, Mother Dairy watermark on the blue background and a hologram, making the design less susceptible to imitation. Mother Dairy ghee is available in 500 ml and 1 ltr SKU in all major markets.