Mother Sparsh concludes #PlantandPure campaign with 7.8 million reach

Mother Sparsh, India’s leading brand in the eco-friendly and organic baby care products segment, has recently concluded its 2-month long social media campaign #PlantandPure. This focus of the campaign was to spread awareness about the importance of plant-made natural baby care products. The campaign was done in partnership with Firstcry, India’s most significant community of mothers. With more the 7.8 million reach, the #PlantandPure campaign successfully built a strong synergy between plant-powered products and new parents.

The phase-wise campaign included exciting activities in each segment, which enabled parents to grasp valuable information on natural baby care products effectively. This campaign, by far, is one of the biggest and most comprehensive campaigns by a baby care brand. Phase one of #PlantandPure campaign included mesmerising the audience with the most beautiful pictures of nature and plants. This created curiosity among the audience for the next steps Mother Sparsh would undertake. In phase two, the brand revealed its new product range, garnering instant likes and shares.

During the two-month-long campaign, various social media influencers also engaged with the brand and shared their opinions on the products. The influencers revealed how the new range of products are made with natural ingredients and are 100% safe for children. New products such as Plant Powered baby lotion, baby liquid cleanser, baby detergent and baby face cream gained instant popularity among the influencers for their innovative mix of ingredients.   The Natural Liquid Detergent received a heightened response from new parents across platforms.

The company’s new product range presents products that are a pure reflection of nature and are carefully designed with natural ingredients. These products are formulated with a botanical blend of Organic herbs, Plant extract & Essential oils.

Rishu Gandhi, Head Brand Strategy and Co-founder, Mother Sparsh said “Mother Sparsh is committed to standing with new parents who wish to offer nothing less than the best for their infants and kids. We are extremely happy with the overwhelming response on the #PlantandPure campaign. As a new-age brand, we have a sharp focus on launching innovative online campaigns since most new parents take help of the internet frequently to find the best solutions for their children.”

To attract the right audience, special banner ads were flashed on the website as well as the mobile app of FirstCry. Additionally, FirstCry’s mobile app displayed a campaign-focused pop-up message for its users before they would exit the app. Both the tools were well received by the users who joined the campaign, making it a huge success.

A few popular Instagram influencers too lauded the initiative and took to the social media to express their enthusiasm about the same. Nisha Rawal, an accomplished actor and mother of a two-year old, thanked Mother Sparsh for introducing the power-plant product range and “understanding the gentle touch of a mother”. Another celebrity blogger, Charu Sareen termed it as “a thoughtful range of products derived from nature for little ones”.

Mother Sparsh is relentlessly working to help mothers understand the significance of natural and eco-friendly products that are in tune with our environment. The campaign #PlantAndPure and the new product range by the brand is yet another attempt to amplify the ideology, which is focused more on bringing about a habitual change in caring for the little ones.