Motilal Oswal launches campaign to promote - Research 360

Motilal Oswal Financial Services Ltd (MOFSL), India's leading financial services  company, has launched a campaign to promote its new app, Research 360 - a first-of-its-kind financial market  research & analysis platform. This unique platform will act as a one-stop destination for the investors &  traders to perform detailed fundamental and technical research which will help in taking prudent investment  or trading decisions in various segments such as equity, derivatives, mutual funds, thematic & model portfolios  etc. Research 360 app is a unique proposition for both DIY category of investors as well as investors looking  for readymade research solutions.  

The campaign takes a metaphorical route by showing a person driving the car blindfolded to drive awareness  of why one should research before and not after investment.  

Speaking on the film, Varun Mundra (Vice President, Brand & Product Marketing said), "Taking our PHYGITAL  promise ahead, Research 360 takes advantage of Motilal Oswal’s expertise of 35 years in the equity market  and democratizes access to solid research. Through this film, we have tried to build strong awareness to why  one should research before and not after investment that helps them take informed decisions that are right  for them”. The campaign is released on TV, digital and social media.