Motilal Oswal offers two apps for both Investors and Traders in new TVC

Motilal Oswal Securities have come out with an ad campaign promoting their unique mobile stock trading app. The uniqueness stands in its USP of having separate apps for Investors and for traders. The campaign has been made keeping in mind these prerogatives- Their varying needs and mind-sets. The TVC made by Mullen Lintas tries to define these different mind-sets and present a separate app for each.

Speaking on the ad Ramnik Chhabra (Head Marketing – MOFSL) commented “Investing and Trading in terms of mind-set and styles is as different as Test Cricket and 20-20. One is slow and steady and the other is dhan dhan dhan. Each requires a different approach and skills. Our two separate mobile trading applications provide separate tools and information customised for an Investor or a Trader and that’s what the campaign tries to highlight”

Providing his perspective on the idea for the campaign, Ayyappan Raj, Executive Vice President - Mullen Lintas, said, “The fundamental approach that we have on Motilal Oswal is to find interesting human observations and deliver the product, service metaphor through that. That’s what we did with the last campaign “when you focus on one thing, you master it” for the 30yrs Equity story by showcasing people and how they’re the best at what they do. So, this time when we had to communicate that Motilal Oswal has two different apps for two different consumer groups (the traders and the investors), we have tried telling this by showing two different types of people with their interesting, differentiated personalities and thereby introducing the apps for all their needs. We’re quite happy with the way it’s turned out.”