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Motivational stories help grow My FM’s RJ Kartik’s FB followers to 1 mn

From being an ardent radio follower to a passionate Radio Jockey, RJ Kartik has come a long way. With a rich experience of 8 years and the credit of hosting almost 2,400 Live shows, he started his career as an intern in 2009 and in 2012 he came on board as a full time RJ at My FM. He is not only limited to Radio broadcast, but has also achieved a great response on social media due to his regular updates of innovative social experiments and other influential videos which eventually go viral and are so noticeable that they even grab the Chief Minister’s attention. 

RJ Kartik’s Monday motivational stories, which he posts on Facebook, are widely popular not only in India but also overseas and he gets calls and messages from all over the world. Many of his stories have crossed more than a million views. All these have swelled RJ Karthik followers as he now has 1 million active followers on his Facebook page. 

He is a package full of emotions, humour, wit, satire, melodrama and many more. His commendable work has won him several awards – the IRF Award for Best Radio Program in Hindi language category in 2015 and 2018, Laadli Media National Award for BOL campaign, and more. 

In a brief conversation with Adgully, RJ Kartik speaks about his achievements, the motivational stories that he posts on Facebook, what keeps him motivated, and more. Excerpts: 

How have you garnered 1 million followers on Facebook? Who or what do you owe to this achievement to?
The main reason behind such an amazing fan following is my Monday motivational stories. On every Monday, without fail, at 9.30 am I upload a motivational story which really gets way more traction. People make folders of my videos and share them, and sometimes, it so happens that I get my own video as a forwarded message! 

Apart from motivational sessions, I also bring public related issues like potholes or any other social issues under the spotlight. In my view, no matter what quirky things that we RJs do, I feel that at the end of day listeners should also feel that when they listen to us, they are listening to something meaningful and that they should pay attention to it.

What kind of content do you focus on?
I normally try to bring such kind of human interest and motivational content that people can easily connect with and relate to. 

What motivates you every morning?
It is my listeners, who wait for me, as well as the love of my life – Radio. Radio is like my first crush and every morning I get this boost that now I’m going to get time to spend with my crush! 

Could you share a precious moment that you experienced recently?
Recently, I visited the Rumtek Monestery in Sikkim. And, it was great to know that even though radio penetration is comparatively low in that area, people recognised me and clicked pictures with me. Secondly, there was this instance where my father saw someone watching my video and told that person, “it is my son”. However, the person initially didn’t believe my father, but later was happy to meet him. Such moments are precious and one should cherish them.

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