Mountain Dew partners with Marvel's Avengers- Age of Ultron; Launches collector's edition cans
It’s time to unleash the hero in you… Mountain Dew in association with Marvel’s Avengers- Age of Ultron has launched a range of collector’s edition cans for fans who dare to rise above their fears. The Thor, Hulk, Captain America and Iron Man versions are available for purchase on Amazon.in packed in special combo packs.
The Mountain Dew Avengers Collector’s Edition is priced at MRP Rs. 150 (inclusive of all taxes) for a combo pack of four cans. Consumers in Tamil Nadu, Karnataka, Andhra Pradesh and Kerala can purchase the collector’s edition exclusively from Amazon.in.
Speaking about the association, Ruchira Jaitly, Sr. Director- Marketing (Social Beverages), PepsiCo India said, “The association with Marvel's ‘Avengers: Age of Ultron’, the highly anticipated blockbuster, is around Mountain Dew’s popular thematic campaign ‘Naam Bante Hai Risk Se’ that inspires one to unleash the hero within & achieve the extra-ordinary.”
“We are very happy to be the partner of choice for PepsiCo India and offer our customers the Collector’s Edition of Mountain Dew. We see this as a great opportunity to offer customers across India – even those residing in the remote areas of the country- the ease, convenience & joy of experiencing this unique product,” said Samir Kumar, Director Category Management, Amazon India.
In addition to the special packs, Mountain Dew has also launched a digital campaign that gives fans a chance to win branded merchandise.