Mouthshut opens door for direct brand advertising

Mouthshut has been one of the major players on the web when it comes to user-generated content (UGC). The primary focus of the website has been to generate consumer review and feedback and it has done rather well till now. However, for every web entity to last this long, a certain revenue source is essential. Mouthshut has till now been relying only on ads served on the website through Google AdSense and the subscription fee from companies to connect with the consumers directly through a corporate blog on Mouthshut.

Mouthshut has more than 3.2 million registered users and attracts over 2 million unique users every month.